There is a wave of residential development surging across South Kolkata – real estate promoters are determined to make Joka into the city’s newest, most flourishing residential hub. This supply trend is no doubt driven primarily by the upcoming metro line. However, to understand why families are choosing to move to residential complexes in Joka, we need to understand what is driving this demand.
1. Crowded residential areas offer very little freshness and openness.
Decades of poorly planned growth in many of Kolkata’s residential areas has resulted in crowded localities with insufficiently wide roads, lack of public spaces like parks & playgrounds, congested markets, paucity of parking, etc. Often, there are no open areas for children to play in, or senior citizens to walk safely. The general lack of openness and strain on public utilities results in congested residential localities which may have been liveable in the past but can no longer offer the quality of life residents expect. In contrast, residential complexes are extremely well organised, spacious, and planned.
2. People have little patience for high quality public utilities & services.
People’s expectations from their residential environment is now much higher than before; residents are better informed now, they expect consistency and high quality in public & private utilities. In fact, these expectations form the very basis for choosing a residential complex over a regular residential area. At Gems Bougainvillas, we have a robust plan for very organised living spaces and public utilities like sanitation, water supply, water treatment, garbage disposal, etc.
3. Families have grown in size and need bigger homes.
Some of the city’s established residential settlements have been inhabited for many decades, some for closer to a hundred years. Homes in such localities have been for years been divided up, or are now too small to accommodate the needs of growing families. This is simply the turning wheel of time which compels families to look for new homes – in their search for new homes, most families are opting for a large residential complex with great connectivity.
4. The desire to have modern amenities, entertainment facilities and sports arenas.
The 21st century family desires a sufficiently contemporary lifestyle – swimming pool, community spaces, access to a gym, safe & open spaces, tranquillity (as opposed living by a main thoroughfare) and great connectivity. A township like Gems Bougainvillas provides the right mix of modern lifestyle and home ownership that many families are looking for.
5. Living closer to a metro station for better connectivity to various parts of the city.
Without a doubt, Joka is soon going to have excellent connectivity to anywhere in Kolkata. When looking for homes, buyers seek the perfect balance between tranquillity and connectivity. Gems Bougainvillas hits this sweet spot by being cocooned in a large open area away from the rush of Diamond Harbour road, and being close enough to reach Joka Metro station within a matter of minutes.
6. Community living amidst like-minded, upwardly mobile families.
Home buyers seek the company of like-minded social equals. For a variety of reasons, we may find ourselves having outgrown some aspects of our past – this is when we start looking for an appropriate peer circle. Such is the story of many of our buyers – who seek to live in their own bungalow, amidst a community of other bungalow-lovers.
7. Moving to a residential complex in Joka is a major upgrade.
The high-rise apartment and residential complex format of residential living is a common occurrence, but not widespread. Most residential enclaves consist of either self-owned plots or single-plot apartments with 4-6 flats on average. Living in a township development with organised parking, roads, blocks, and facilities is a novelty for most families – and a sought-after arrangement. Gems Bougainvillas smartly combines the lifestyle of a large township with the privacy and comfort of bungalows.
Over the last year and half, hundreds of families have chosen Gems Bougainvillas as their home, picking their favourite from our collection of 12 styles. With options in 2bhk row houses, 3bhk bungalows, 4bhk bungalows, and 5bhk villas, the project has enough variety to please the needs of all kinds of bungalow-lovers.
By some estimates, it is the most popular residential complex / bungalow project in the market right now—and why not, it has large swathes of openness, dozens of types of parks & gardens, a great school next door, lifestyle clubs, and a winning location at the centre of Kolkata’s newest residential hub, Joka.
