Gems Bougainvillas is one of the first projects to successfully create a compelling offer of bungalows in Kolkata. Within 7 months of its launch, the project has sold 200+ bungalows and will soon be expanding the project to introduce a new series of bungalows and villas. In this blog we examine the factors that made this possible.
Bungalow living in Kolkata – a short history
Everybody wants to live in a bungalow – the insight
Although new to the market, the Gems Group had a keen sense that given a choice, most families would choose to live in their own bungalow. The dream of ‘nijer bari’ (my own house) is universal and appeals to all kinds of people. The challenge was to make bungalow living accessible. The top management worked hard to find out a feasible financial, architectural and aesthetic proposition that would appeal to the rising middle class and upper middle class of this city.
The result was a 50-acre project in a soon-to-be residential hub at Joka; offering 600+ bungalows and vast amount of open space. Most importantly, the developer and architects figured out how to make these properties affordable. Keeping these bungalows financially accessible is one of the most important reasons for the project’s success.
Bungalow lovers want to be close to nature
Those who want to live in a bungalow have a strong affinity to natural spaces and want to indulge in outdoor activities. Any bungalow project that hopes to capture the attention of bungalow lovers needs to have ample outdoor space. To this end, Gems Bougainvillas has more than 16 kinds of gardens, multiple waterbodies, fountains and ponds, outdoor workout areas and 17 different play areas spread over 30 acres of open space.
- 16 different kinds of gardens
- 17 different play areas
- Multiple waterbodies
Convenience inside – meeting concerns of home buyers
One of the most critical concerns for home buyers is the availability of daily needs near their new home. By providing a complete mix of daily needs within the project, Gems Bougainvillas ensured that the practical concerns of all home buyers are met. The project has multiple convenience stores, an ATM and bank, an outlet with unadulterated fruits/vegetables & dairy products and on-call services like plumber, gardener, carpenter, electrician, pest-control, house help, cook etc. Further, the project has a pharmacy, a doctor’s chamber, nurses, ambulance on stand-by, a pathology lab, a creche, academic coaching facility and even a business centre.
By being a total solution to all daily and practical needs, Gems Bougainvillas eliminates the most common concerns in home buyer’s minds.
A perfect location – Joka
An upcoming residential hub with low land rate, near the new metro line, away from the crowded part of the city, an established region with social infrastructure and proximity by road to the city centre—Joka has it all. Residential development at Joka has started at the most opportune moment and the Gems Group was present at the very beginning to give it a boost. With the Joka-BBD Bag metro line soon to start, real estate rates in the region will start to rise – by buying their homes now, families are making the most of the opportunity.
Affordability is an advantage
Bungalows have not been seen as an ‘affordable’ property. By making this a financially feasible proposition and then projecting bungalow-living as a very real alternative to the high-rise lifestyle, Gems Bougainvillas has initiated a paradigm shift in the realty market of Kolkata.
Gems Bougainvillas has sold 200+ bungalows in 7 months; as a new developer offering a new product in a totally new price bracket, this is a significant feat. Among our offerings are 2bhk bungalows, 3bhk bungalows, 4bhk bungalows, 4bhk villas and 5bhk villas. We owe our popularity to the hundreds of families who embraced our product and whose vision for a tranquil life next to nature is defined in our brand line – Live your love.
